https://www.martinrossetti.com/video-source daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1773891238666-Z5BCEXGCLPNOBLSKWDV0/image-asset.jpeg Video SOURCE - 'World of Wish' - Global Anthem TVC Creative Director Anthem film launched for a global campaign revealing Wish’s rebrand and kickstarting Wish into the conversation as the Q4 shopping season fast approaches. The ad is a visual representation of the shopping experience on the app; we feature the rich discoverability AI engine, wide selection of products, and the app’s entertainment factor. Wish partnered with the amazing Whale, based in Amsterdam to bring this creative to life. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1665177068845-L1L6DBIUFZTUYHRC7WX8/image-asset.jpeg Video SOURCE - 'World of Wish' - Global Anthem TVC Creative Director Anthem film launched for a global campaign revealing Wish’s rebrand and kickstarting Wish into the conversation as the Q4 shopping season fast approaches. The ad is a visual representation of the shopping experience on the app; we feature the rich discoverability AI engine, wide selection of products, and the app’s entertainment factor. Wish partnered with the amazing Whale, based in Amsterdam to bring this creative to life. Fall 2022 https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1773891238666-Z5BCEXGCLPNOBLSKWDV0/image-asset.jpeg Video SOURCE - 'World of Wish' - Global Anthem TVC Creative Director Anthem film launched for a global campaign revealing Wish’s rebrand and kickstarting Wish into the conversation as the Q4 shopping season fast approaches. The ad is a visual representation of the shopping experience on the app; we feature the rich discoverability AI engine, wide selection of products, and the app’s entertainment factor. Wish partnered with the amazing Whale, based in Amsterdam to bring this creative to life. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1665177586906-Q8NX22I80PC21RB8078X/image-asset.jpeg Video SOURCE - 'Forced Smile' - Holiday TVC Creative Director A continuation of ‘World of Wish’ and also produced by Whale. The creative offers a funny scene between an ‘emo’ teen and his tennis loving grandparents. The teen clearly has no interest in tennis and has to awkwardly smile as he receives a gift that isn’t the right vibe. Wish comes to the rescue and saves the awkwardness… https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1647048660859-XACZ9XH9T3B8W26325T4/image-asset.jpeg Video SOURCE - Wish #TimeOnYourHands Creative Director Compilation cut of a multi-series Broadcast and Digital campaign launched around the 2018 FIFA World Cup. Concept developed by myself and brought to life by the amazing Archer’s Mark. The campaign was centered around several big name footballers who’d be missing out on the largest sporting event of the year because their countries did not qualify. It featured several athletes including Paul Pogba, Gigi Buffon, Tim Howard, Robin van Persie, Gareth Bale, Claudio Bravo, and Neymar. This campaign aired in Europe, the Americas, and Asia winning a variety of awards and boosting Wish’s GMV during the summer which is typically an eCommerce’s slowest period. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1678431181552-BMXC6XZFFHX0N2SAA5A1/image-asset.jpeg Video SOURCE - WISH x LEEDS - Film 1 Creative Director First in the video series Wish has produced with our partners in the EPL, Leeds United. A doc-style video that captures the city of Leeds and their passion for their football club. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1647048989745-QMO0HRZ204GM9488W484/image-asset.jpeg Video SOURCE - 'Wish Express' Director Digital campaign featuring the Brazilian footballer, Neymar. Shot in Paris, France and Oakland, California. Produced internally, directed and concept developed by myself. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1678430947562-FKGAL7QL2JOC1X491BIH/image-asset.jpeg Video SOURCE - WISH x LEEDS - Film 2 Creative Director Second in the video series Wish has produced with our partners in the EPL, Leeds United. A doc-style video that captures the city of Leeds and their passion for their football club. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1647048937983-PJCKAUJU9P4H3GBT6109/image-asset.jpeg Video SOURCE - Wish Stories - "VANESSA" Director Series of testimonials developed by myself. At a time when the brand didn’t have a strong representative I created this series for our consumers to have people to connect to. We spent months finding the right candidates and ultimately selected a variety of customers spread throughout the Americas and Europe. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1647048833229-XPEU0WLO763W4KDQOKYN/image-asset.jpeg Video SOURCE - "Wish Fever" Creative Director Global digital campaign with the main focus to help educate our consumer base more about the company itself; where Wish is based (at the time many thought it was a Chinese company), and how the platform has an amazing selection of well-priced products. Brought to life by the amazing agency, Heist. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1453954220065-6X4G3GU05AOSWFE8ITWD/image-asset.jpeg Video SOURCE - "Race to Survival" - Cheetah Mobile Director / Director of Photography / Producer Co-production between Cheetah Mobile and the Cheetah Conservation Fund. Short documentary shot in Namibia about the endangered Cheetah and the fight for it's survival. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1477087648443-34TX63IDHAY0UG7W8AYR/image-asset.jpeg Video SOURCE - "Collide" - Dolby Laboratories Director / DP / Producer Short documentary for Onformative's installation of "Collide" at Dolby Lab's HQ in San Francisco https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1477087461471-H53M5Q0VUQ6O9YQZXNIA/image-asset.jpeg Video SOURCE - Dolby Audio Director / Producer Industrial produced for Dolby Laboratories. The Dolby Audio Education Video was produced for emerging markets worldwide, educating their audience of Dolby Audio's benefits. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1405409928062-287X1UF5ZOP0ZL32HE8U/image-asset.jpeg Video SOURCE - PAC-12 Networks - "Spring Flowers" Director / Director of Photography First of a series of three commercials for the college sports network. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1477087780954-I9KEI29Z0Y10J7IIL8E8/image-asset.jpeg Video SOURCE - "John Avalos for Mayor" Director / Producer Television commercial produced for the mayoral campaign of John Avalos, Supervisor running for Mayor of San Francisco. https://www.martinrossetti.com/sup daily 0.75 2025-02-18 https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1645740053415-R2IJMJ5LKNDCEN3P5WGN/1Sansome.jpg About https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1652732928434-GTY3CJFLVZWUP1XPYDVN/Wish+TS+Domination+35.jpg About https://www.martinrossetti.com/resume daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1652732177521-MNW6OHKCMMYZ25R8ZDBL/Neymar_Wish+Boxes.jpg Curriculum Vitae https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1652750729941-O6NOVUGOORQ2FNJ7QPUL/16th+Street+Station.jpg Curriculum Vitae https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1668029451281-SATT3H14QCX9PFQ16RRT/MM2_8349.JPG Curriculum Vitae https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1652735267635-O4VQSCTC9UVK1MPKUFZ0/POGBA_UNBOXING_GIF_1x1_A_V1.gif Curriculum Vitae https://www.martinrossetti.com/performance-video-source daily 0.75 2023-10-20 https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1697777600619-IZQ07DJIHVZQUCZ6GHMB/image-asset.jpeg Performance Video Source - Introducing "Wishmas" Animated ad announcing Wish’s Spring Merchandising Campaign. Drove YoY increase in GMV with a daily GMV lift of 12-18% and +12.6% growth in conversion rate. Reached ~57% engagement on most ads. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1697777600619-IZQ07DJIHVZQUCZ6GHMB/image-asset.jpeg Performance Video Source - Introducing "Wishmas" Animated ad announcing Wish’s Spring Merchandising Campaign. Drove YoY increase in GMV with a daily GMV lift of 12-18% and +12.6% growth in conversion rate. Reached ~57% engagement on most ads. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1697778187817-GK5CZQA4SQ5DJO8W3BYF/image-asset.jpeg Performance Video Source - Calling All Foodies Kitchen products series, internally produced. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1697778360068-2N5Q6JW5Q04L0371GZ30/image-asset.jpeg Performance Video Source - Women's Fashion - Summer Internally produced series featuring women’s fashion for the summer. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1697778670632-3IUBWVXQFXNRYB4QCFIV/image-asset.jpeg Performance Video Source - Beauty - Mascara Highlighter Instructional series featuring women’s beauty products sold on Wish. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1697778769190-R2IO5REZWV5M7MACLJ8P/image-asset.jpeg Performance Video Source - 1Sansome - TikTok TikTok focused ad featuring Wish’s private label women’s fashion brand, 1Sansome. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1697778868934-1Q43HNX1G3EK80EZOPU0/image-asset.jpeg Performance Video Source - "Instant Ecstatic" Performance driven campaign featuring a variety of unique products. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1697779067138-D4AAQY12330MY41J8MPI/image-asset.jpeg Performance Video Source - Wish Holiday Product Series Internally produced campaign featuring a variety of top-selling products in holiday themed Wish shipping boxes. https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/1697779198003-LA9492W0A5U9T0NHLABF/image-asset.jpeg Performance Video Source - "Unboxing" Series of influencers unboxing a variety of Wish products and reacting to what they find. https://www.martinrossetti.com/portfolio daily 0.75 2023-10-20 https://www.martinrossetti.com/about-intro-mojave daily 0.75 2022-02-23 https://images.squarespace-cdn.com/content/v1/56e049e08a65e26059119cd5/1460489042652-1Y6DERCYU4NPNC9UJSTP/EmptyName-48.jpg About Intro https://www.martinrossetti.com/holler daily 0.75 2022-02-23 https://www.martinrossetti.com/home daily 1.0 2025-10-27 https://images.squarespace-cdn.com/content/v1/5399e509e4b013a919164ed9/fadafb79-cd9e-44af-b910-e829c710c8fd/_DSF4258.jpeg Home