Brand Films (TV / OTT / Digital)
Creative Director
Anthem film launched for a global campaign revealing Wish’s rebrand and kickstarting Wish into the conversation as the Q4 shopping season fast approaches. The ad is a visual representation of the shopping experience on the app; we feature the rich discoverability AI engine, wide selection of products, and the app’s entertainment factor. Wish partnered with the amazing Whale, based in Amsterdam to bring this creative to life.
Creative Director
A continuation of ‘World of Wish’ and also produced by Whale. The creative offers a funny scene between an ‘emo’ teen and his tennis loving grandparents. The teen clearly has no interest in tennis and has to awkwardly smile as he receives a gift that isn’t the right vibe. Wish comes to the rescue and saves the awkwardness…
Creative Director
Compilation cut of a multi-series Broadcast and Digital campaign launched around the 2018 FIFA World Cup. Concept developed by myself and brought to life by the amazing Archer’s Mark. The campaign was centered around several big name footballers who’d be missing out on the largest sporting event of the year because their countries did not qualify. It featured several athletes including Paul Pogba, Gigi Buffon, Tim Howard, Robin van Persie, Gareth Bale, Claudio Bravo, and Neymar. This campaign aired in Europe, the Americas, and Asia winning a variety of awards and boosting Wish’s GMV during the summer which is typically an eCommerce’s slowest period.
Creative Director
First in the video series Wish has produced with our partners in the EPL, Leeds United. A doc-style video that captures the city of Leeds and their passion for their football club.
Director
Digital campaign featuring the Brazilian footballer, Neymar. Shot in Paris, France and Oakland, California. Produced internally, directed and concept developed by myself.
Creative Director
Second in the video series Wish has produced with our partners in the EPL, Leeds United. A doc-style video that captures the city of Leeds and their passion for their football club.
Director
Series of testimonials developed by myself. At a time when the brand didn’t have a strong representative I created this series for our consumers to have people to connect to. We spent months finding the right candidates and ultimately selected a variety of customers spread throughout the Americas and Europe.
Creative Director
Global digital campaign with the main focus to help educate our consumer base more about the company itself; where Wish is based (at the time many thought it was a Chinese company), and how the platform has an amazing selection of well-priced products. Brought to life by the amazing agency, Heist.
Director / Director of Photography / Producer
Co-production between Cheetah Mobile and the Cheetah Conservation Fund. Short documentary shot in Namibia about the endangered Cheetah and the fight for it's survival.
Director / DP / Producer
Short documentary for Onformative's installation of "Collide" at Dolby Lab's HQ in San Francisco
Director / Producer
Industrial produced for Dolby Laboratories. The Dolby Audio Education Video was produced for emerging markets worldwide, educating their audience of Dolby Audio's benefits.
Director / Producer
Television commercial produced for the mayoral campaign of John Avalos, Supervisor running for Mayor of San Francisco.
Direct Response / Performance / Product
Animated ad announcing Wish’s Spring Merchandising Campaign. Drove YoY increase in GMV with a daily GMV lift of 12-18% and +12.6% growth in conversion rate. Reached ~57% engagement on most ads.
Internally produced campaign featuring a variety of top-selling products in holiday themed Wish shipping boxes.
Series of influencers unboxing a variety of Wish products and reacting to what they find.
Design and Copy examples available upon request!
Director / Director of Photography
First of a series of three commercials for the college sports network.